Your personal brand is the essence of YOU. It's a powerful blend of your skills, personality, strengths, passion, goals and values. It's a promise you make to your audience that lets them know what to expect from you. Personal branding is about being authentic and consistent, so that people will want to learn more about you and the work you do.
"Your brand is what people say about you when you are not in the room"
Jeff Bezos, Founder of Amazon
"People buy your personality and ideas long before they buy your products and services."
Personal branding is not an option. It's a given. Everybody has a personal brand. The bit you get to choose is whether yours is positive, negative or neutral. So, if you're going to have a personal brand, why not make it a great one?
The choice is yours.
Who needs a personal brand?
Anyone whose success depends upon or requires the cooperation of another individual or group needs a great personal brand.
If you are mentioned online, you are a brand and you have a reputation. It's up to you to take control of it and manage it. If you're not online, you're in trouble.