The death of the CV as we know it?

I’ve been saying this for a while now and it seems that the web is now full of articles saying the same thing. And while the CV itself isn’t likely to die anytime soon, it can no longer be counted on to be the ONLY tool in your job search toolbox. So, what else might you need? Well, here are a few ideas…

Video resume

There’s no better way to communicate who you are than a video. It’s a great way to stand out from the crowd and get noticed. It may not be used instead of a CV, but it’s certainly a great way to start the conversation with a prospective employer. The guy below made it all over the TV news last month when his video landed him a top job.

There’s even a social network specialising in video resumes…. RezBuzz™ is the “World’s first Employment Search Video Network” (ESVN) and is helping individuals, companies and recruiters differentiate themselves with the power of video resumes and profiles.”

But be careful with these.. it’s easy to get wrong! Like these video resumes demonstrate. But, if you think you’re up for it, here’s a good article on what to think about in making a video resume to help get you thinking and 5 Tips for Creating Impressive Video Resumes.

The CV infographic

An infographic is used to display information in a graphical form, like a picture or a diagram. Here is an example of someone who has developed an infographic to use as their CV. The thing to remember here is whether using a tool like this makes sense for what you do. I can’t help but wonder about the cost of creating such a piece of art. After all, we’re not all able to create graphics like this, and for many it would need to be outsourced.

The internet ad

You could always take an ad out on Facebook or Google, like these guys; There’s the copywriter who placed a Google ad to land a top ad job in NYC.  And there’s the story about a guy who took out a Facebook ad to land a job at Olgivy & Mather.

This is all very well, but understanding what methods are going to be right for you in your job search is the real trick. For that you need to be really clear as to who your target audience is and where you can find them. Who they are and where you can find them might help you to decide on the best tool for the job. Because not all of these ideas are going to be right for everyone.

What do you think would be the most appropriate method for you to use to find the people who can offer you the job you want?

If you’re not sure, then get in touch! Helping you to work out WHO you ARE and WHO you’re targeting is what I help people with.


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Hey job seeker! It’s not about the CV stupid!

The world of job search has changed. This might seem pretty obvious, but a scary few haven’t quite noticed. Not only has job search changed, but it’s been completely and utterly transformed into something entirely new.

It’s these same people who when they join linked in, think that it’s sufficient to merely input their company and job title. And possibly, their responsibilities. But that’s OK, they have a job. They’ll sort it out once they need to find a new one. Oh please! Wake up and smell the coffee! Are you serious?! You’re not going to get a job if you can’t be bothered to make an effort. All the time. Whenever you do get round to looking for work, the first thing recruiters are going to do is Google you. And putting positive content online is not an overnight process.

In case you haven’t heard there are a shed load of people just like you looking for work. You might be unemployed or, or on the verge of redundancy, or maybe just bored of being treated like crap in your current job. Whichever it is, if you want to find work, you’re going to have to make an effort.

OK, so you think you have. You think you’ve done a pretty good job with your LinkedIn profile. After all, your CV has been perfectly re-created in the LinkedIn environment. You struggled a bit with the summary, but other than that, you’ve managed to fill it out quite nicely. Well, I hate to break to you, but you’ll never get that time back.

Now some of you are probably thinking “No! Hang on a minute! My summary rocks! I spent ages writing that – it’s awesome!” Well I’d like to invite you for a moment to see if you have included any of these words in your LinkedIn profile

~ Extensive experience ~ Innovative ~ Motivated ~ Results oriented ~ Dynamic ~

~ Proven track record ~ Team player ~ Fast-paced ~ Problem solver ~ Entrepreneurial ~

Well, have you? Did you check?

If you did, punch yourself. These phrases are the top 10 most used phrases in LinkedIn profiles. And that means that they are meaningless. Meaningless because every other lemming is using them which means you all look the same. And if you all look the same, you don’t stand out. And if you don’t stand out you don’t get picked. You don’t get picked you don’t get the job. Got it? So, if this is you, you need to overhaul your profile.

I know. I’m beginning to sound a bit harsh. But, life’s like that. Right now it’s competitive out there and if you want to stand out you need to start taking notice of the best ways of doing that. And to start with that means that you need to ditch the idea of a CV and think more along the lines of a marketing campaign. What’s your headline? What value do you add in a team? What can you be relied upon time and time again? For those familiar with marketing, you’ll notice how all these things are pieces of a brand. Yup! You need to start thinking about YOUR personal brand. And every good brand needs a good story.

So what’s your story?

If you can tell your story in an interesting, compelling and engaging way then you’re more likely to stand out. You want to know why? We all love a good story. Stories engage on an emotional level in a way that dry facts don’t. Coming up with your story isn’t a quick process. A great story will help to communicate your values, what you’re great at, who you do great stuff for and what you’re aiming for. When you have a great story you’ve then got the beginnings of what you need to stand out both online and offline.

If you want help transforming your online profile, there’s a great product that can help you do that. It was developed by @walterakana and @carolross .

If this piece has inspired you to sort out your LinkedIn profile, that’s great. But before you do, you might want to see what other people are doing out there to get a job. Like Kyle. Hopefully, you’ll realise how much the job search game has changed. And how much more you need to be doing to stand out and get chosen.

If you would like to receive articles and tips on personal branding then you can sign up to my newsletter. There’s a FREE 9-page guide to your personal brand waiting for you if you do.


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