The death of the CV as we know it?

I’ve been saying this for a while now and it seems that the web is now full of articles saying the same thing. And while the CV itself isn’t likely to die anytime soon, it can no longer be counted on to be the ONLY tool in your job search toolbox. So, what else might you need? Well, here are a few ideas…

Video resume

There’s no better way to communicate who you are than a video. It’s a great way to stand out from the crowd and get noticed. It may not be used instead of a CV, but it’s certainly a great way to start the conversation with a prospective employer. The guy below made it all over the TV news last month when his video landed him a top job.

There’s even a social network specialising in video resumes…. RezBuzz™ is the “World’s first Employment Search Video Network” (ESVN) and is helping individuals, companies and recruiters differentiate themselves with the power of video resumes and profiles.”

But be careful with these.. it’s easy to get wrong! Like these video resumes demonstrate. But, if you think you’re up for it, here’s a good article on what to think about in making a video resume to help get you thinking and 5 Tips for Creating Impressive Video Resumes.

The CV infographic

An infographic is used to display information in a graphical form, like a picture or a diagram. Here is an example of someone who has developed an infographic to use as their CV. The thing to remember here is whether using a tool like this makes sense for what you do. I can’t help but wonder about the cost of creating such a piece of art. After all, we’re not all able to create graphics like this, and for many it would need to be outsourced.

The internet ad

You could always take an ad out on Facebook or Google, like these guys; There’s the copywriter who placed a Google ad to land a top ad job in NYC.  And there’s the story about a guy who took out a Facebook ad to land a job at Olgivy & Mather.

This is all very well, but understanding what methods are going to be right for you in your job search is the real trick. For that you need to be really clear as to who your target audience is and where you can find them. Who they are and where you can find them might help you to decide on the best tool for the job. Because not all of these ideas are going to be right for everyone.

What do you think would be the most appropriate method for you to use to find the people who can offer you the job you want?

If you’re not sure, then get in touch! Helping you to work out WHO you ARE and WHO you’re targeting is what I help people with.

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4 Things not to include in your Twitter bio

Whenever I get an alert of a new twitter follower, I always take the time to read their bio. And, depending on what I read, I may click through to read their recent tweets. If their tweets seem interesting at that point I may decide to follow. But, not always. Just because people are interested in what I’ve got to say doesn’t mean I’m interested in what they’ve got to say. Right? It’s worth pointing out as not everyone gets that.

So, with all the bios that I read, I continue to be amazed at what people choose to say in the 160 characters that Twitter have given us.

Now, before I start, it’s probably worth mentioning that I’m assuming that people want followers. Not in a ruthless silly numbers kind of way, more an organic gathering of loyal engaged followers. After all, why would you spend time tweeting if it’s just to yourself?

So, back to the bio. You’ve got 160 characters to make an impact and let other people know WHY they should follow you. For me this means that every word and comma needs to earn its space in your bio and add something. Just like with a CV. There’s no room for flouncy indulgence here!

The key thing is to ensure that your bio helps to communicate who you are. So this might be things like what you do to earn money, what you like doing when you’re not, what you’re aiming for, great stuff you’ve done, how you help people. You get the drift. It’s also worth conjuring up a bio that helps you to stand out so that people will remember you. People who stand out are more likely to be followed back. Blandness does not tend to draw people in.

Now, you probably want to read a post that tells you how to create the perfect bio, but I’m not going to do that because we’re all different and formulas don’t work with individuals. So, instead I’m going to tell you what to avoid.

Your family status

I’m talking about words like husband, father, mum, dad of 4, husband to lovely wife. Seriously. We’re not interested. We all know people like that. So what? How does that make you interesting? What unique perspective does that give you on the world? When you introduce yourself to people you don’t know, is the first thing you say “Hey, I’m a great wife to my gorgeous hubby, and a loving mum to my 4 boys… and you?”.

Where you live

For a start, Twitter gives you a dedicated spot to tell us just that. So to reiterate the fact that you are “based in Solihull, West Midlands, UK” is just being silly and shows that you’re just not paying attention. That’s 36 characters that you could have used to tell me more about you.

Social media enthusiast

What the hell does this mean? It’s a bit like saying you like socialising and talking to people. Social media is just another way of communicating. The fact that you’re on twitter kind of suggests that you might be into social media. But beware - if you only have a handful of followers you can’t really be that much of an enthusiast. Or maybe you’re just late to the party, and now you’re here you think it’s fab. If this is you, be careful. There’ll be another fad waiting for you just around the corner that you’ll get really enthusiastic about too and then you’ll talk about that. Put your stick in the ground!

Proper long and windy sentences

“I am a husband and father to three gorgeous girls who really likes to go for long walks and drink fine wine. I am also a social media enthusiast and entrepreneur.” Jeez! It’s OK. You’ve only got 160 characters, so we’ll forgive you if you want to be a bit more punchy and concise.

Now, this list is just for starters. I’m sure there are many more! But, I just had to get these ones out of my system. If you want to add any to my list, go right ahead!

If you want help working out what makes YOU unique and different, then get in touch. That’s what I do! I help people to find their story and tell it with confidence.

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So, what is your personal brand?

It’s always worth going back to the beginning every now and then! So, here is my quick explanation of what your personal brand is.

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