Hey job seeker! It’s not about the CV stupid!

The world of job search has changed. This might seem pretty obvious, but a scary few haven’t quite noticed. Not only has job search changed, but it’s been completely and utterly transformed into something entirely new.

It’s these same people who when they join linked in, think that it’s sufficient to merely input their company and job title. And possibly, their responsibilities. But that’s OK, they have a job. They’ll sort it out once they need to find a new one. Oh please! Wake up and smell the coffee! Are you serious?! You’re not going to get a job if you can’t be bothered to make an effort. All the time. Whenever you do get round to looking for work, the first thing recruiters are going to do is Google you. And putting positive content online is not an overnight process.

In case you haven’t heard there are a shed load of people just like you looking for work. You might be unemployed or, or on the verge of redundancy, or maybe just bored of being treated like crap in your current job. Whichever it is, if you want to find work, you’re going to have to make an effort.

OK, so you think you have. You think you’ve done a pretty good job with your LinkedIn profile. After all, your CV has been perfectly re-created in the LinkedIn environment. You struggled a bit with the summary, but other than that, you’ve managed to fill it out quite nicely. Well, I hate to break to you, but you’ll never get that time back.

Now some of you are probably thinking “No! Hang on a minute! My summary rocks! I spent ages writing that – it’s awesome!” Well I’d like to invite you for a moment to see if you have included any of these words in your LinkedIn profile

~ Extensive experience ~ Innovative ~ Motivated ~ Results oriented ~ Dynamic ~

~ Proven track record ~ Team player ~ Fast-paced ~ Problem solver ~ Entrepreneurial ~

Well, have you? Did you check?

If you did, punch yourself. These phrases are the top 10 most used phrases in LinkedIn profiles. And that means that they are meaningless. Meaningless because every other lemming is using them which means you all look the same. And if you all look the same, you don’t stand out. And if you don’t stand out you don’t get picked. You don’t get picked you don’t get the job. Got it? So, if this is you, you need to overhaul your profile.

I know. I’m beginning to sound a bit harsh. But, life’s like that. Right now it’s competitive out there and if you want to stand out you need to start taking notice of the best ways of doing that. And to start with that means that you need to ditch the idea of a CV and think more along the lines of a marketing campaign. What’s your headline? What value do you add in a team? What can you be relied upon time and time again? For those familiar with marketing, you’ll notice how all these things are pieces of a brand. Yup! You need to start thinking about YOUR personal brand. And every good brand needs a good story.

So what’s your story?

If you can tell your story in an interesting, compelling and engaging way then you’re more likely to stand out. You want to know why? We all love a good story. Stories engage on an emotional level in a way that dry facts don’t. Coming up with your story isn’t a quick process. A great story will help to communicate your values, what you’re great at, who you do great stuff for and what you’re aiming for. When you have a great story you’ve then got the beginnings of what you need to stand out both online and offline.

If you want help transforming your online profile, there’s a great product that can help you do that. It was developed by @walterakana and @carolross .

If this piece has inspired you to sort out your LinkedIn profile, that’s great. But before you do, you might want to see what other people are doing out there to get a job. Like Kyle. Hopefully, you’ll realise how much the job search game has changed. And how much more you need to be doing to stand out and get chosen.

If you would like to receive articles and tips on personal branding then you can sign up to my newsletter. There’s a FREE 9-page guide to your personal brand waiting for you if you do.

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Has the digital world dented your personal brand?

Have you done anything that you later came to regret? We all have, right? We squirm a bit when we think back, but after enough sweeping under the carpet, eventually we forget and hope that everyone else has too. But what about doing something online? Have you shared or posted anything that you later thought “ooops! not sure I should have done that”. Like this….

When you lose control for a tiny moment in the real world, the only people who witness it are those in your immediate vicinity. But when it happens online, not only do you have a potential audience of thousands (unless you’re a celeb), but your faux pas stays there forever. Spare a thought for this poor guy…

“…He used to be a solicitor; back in 1994 he was suspended for six months at a tribunal following accounting irregularities.

Following his return to work he became fully rehabilitated by the Law Society, and the escapade became but an embarrassing memory, an unfortunate slip in an otherwise distinguished career. But recently, a legal periodical digitised all its back issues and placed them on its website; useful for the legal profession, but for the solicitor in question it was, understandably, a shock.

The report of his tribunal was now on the first page of results when you searched Google for his name. An indiscretion, 15 years ago, for which he’d paid the penalty, but which was now distressingly visible because of the online popularity of the periodical in question….”

Yikes! Not good. In situations like this, the best advice is to start creating new positive content. Things you might consider include buying your name web domain, setting up your own website or blog and posting comments on blogs and forums. But what if you can’t be bothered with all that. I have great news! You don’t need to. Yes really! My solution? Buy a new service called “Delete me”. Delete me is a new service launched by Abine where you pay between $10 to $100 to remove photos, blog posts, videos, and search results, delete old accounts, and stop companies from selling private data to advertisers.

Thank you thank you!!! I know, I’ve just saved you a heap of time in bothering with all this personal branding – digital presence malarkey!!

I think these guys are going to make a tonne of money!

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What’s the cost of not being digi-savvy?

An article I read in The Independent also asked the same question. It seems as though the idea of creating and owning a digital presence is seeping more and more into mainstream. Some of you reading this will think I’m stating the obvious. And you’re probably someone who spends a lot of your time in the digital space. But, it’s easy for us lot to forget that there are masses out there who’s only foray into the digital space is checking their Facebook page once a month. And even then they don’t post anything, they just have a peek about. They don’t engage.

These people are in their thousands. And, I’m going to push the boat out here: I’d be prepared to bet that most of them are either over 50 or employees. Employees, it seems, are the least likely to be digital savvy. Why? Because they have a cushy job. And because they have a cushy job, they don’t feel the need to connect with others in the digital space, because they get to do it at work. But also, their cushy job gives them very little time to explore, play and discover all this new stuff that’s happening online. And, their employers have probably banned access to most of the social sites.

When you run your own business or are a freelancer, connecting online is an essential part of business. So being digi-savvy is crucial. Big brands are a bit late to the party here, but they’ve been able to trade on their brands’ awareness for a bit to buy them some time to watch and learn. Now they’ve realised that if they’re not online, then they can’t assume that it’s business as usual. But how long will it take individuals to get digi-savvy.

A fact I’ve already mentioned is relevant again: in 2017 all 400,00 of IBM’s staff will become contractors. The implications of this for employees is staggering. The time will soon come when most workers will be freelance and be hired on a contract basis. So how are they going to get hired? Well, it’s not from having a polished CV and really nice chap at the recruitment agency to talk to. NO. It will be from being well connected in the digital space and being visible. But more importantly, for being known for something.

So, individuals had better smarten up at working out what their uniqueness is, and getting themselves noticed for it. And in the words of @thomaspower, because, if they don’t, they’ll starve

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The rise of the digital coach?

Yesterday I attended a session run by Ecademy’s Thomas Power. They’re in the middle of recruiting what they’re calling Digital Coaches for their Ecademy Digital School.

Digital Coach is a term that was coined by Seth Godin in few years back. I’ve only recently come across it. If it sounds new to you, then let me take a few moments to share with you how they define such a person;

• A digital coach teaches you how to do things digital and how to get those things done.

• They help you to use value and optimise Twitter, Facebook, Ecademy, YouTube, LinkedIn etc

• A digital coach understands the difference between personal branding and company branding

• A digital coach is a friend, ally, support service, professional lifesaver, protector and brand guardian.

• They are someone who is a companion and change agent who helps businesses transition and benefit from the Digital World.

During the session Thomas spent a lot of time delivering a very clear message:

if you do not define yourself you will starve

If you can’t define yourself, then other people won’t be able to either. And, if they can’t, then they can’t recommend or refer you. Bummer eh? But you know what? Working that out isn’t a quick process. I have the T-shirt!

Thomas shared a great quote from Penny during the session

“Network value happens when others talk about you when you’re not there”

This quote is very similar to another great quote by Amazon’s Jeff Bezos

“Your personal brand is what people say about you when you’re not there”

So, what we’re talking about here is the same thing, we just can’t agree on a good name for it.

The old adage, it’s not what you know it’s who you know has never been more relevant than today. Thomas rammed this point home several times. Generation Zero have grown up having hundreds of friends, connections and followers. For them, having a network of people who know them for being them is natural. It’s everyone else who needs to worry. Everyone else needs to start thinking about growing their network. Not only that, they need to ensure that their network know who they are. And by this I mean, know what they stand for and what they can be relied on. Oh look! Now we’re back to branding!

So, both Penny and Jeff are talking about the same coin, just different sides. Yes, you need to know what you stand for and can be relied upon for, but then you need to leverage the power of the network. And today, that network is online. If you’re not engaging and publishing online, then you’re not visible. If you’re not visible, then you won’t be chosen.

Oh dear!

And that’s where Digital Coaches come in. They can help you to both these things and walk with you on the path to discovering and defining who you are.

If you’re reading this and thinking “I’m an employee not a freelancer or a business owner, I don’t need to worry about this sort of thing”

WRONG!

Just ponder this; in 2017 all of IBM’s 400,00 employees will become suppliers. How do you think that is going to affect other employees?

In the current climate of austerity and cutbacks, many businesses are moving to using contractors and virtual teams, so now more than ever, defining yourself clearly is a matter of survival.

Have you defined yourself?

If you want to have a chat about discovering and defining YOUR brand, give me a call!

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