How to zag authentically

I don’t know about you, but I think that the term “personal branding” is a bit over used. And, not being used correctly. When I worked in marketing, even marketers struggled to understand the meaning of “branding” so expecting non-marketers to get it is a big ask. I think one of the best definitions I’ve found of personal branding is from Kelly Cutrone, the PR Maven:

“Personal branding is about figuring who you are and what turns you on and then monetising it”

You can read about her other insights into personal branding here.

The other thing about personal branding is that when ever you come across articles telling you how to build your personal brand, they all say the same thing! So, how on earth are you going to stand out if you’re doing the same as everyone else. So, it was refreshing to read a brilliant piece by Robin Dickinson “35 ways to profit by doing things differently online”. I would definite recommend you pop over to his blog to take a peek.

He’s essentially pushing two of my favourite philosophies;

1. The first of which is “when others are zigging, you should be zagging”.

2. And the second is BE YOU!

The need for authenticity right now is more important than ever.  But I think the reason that we are seeing so many copies out there is that finding out who you are and what you’re about isn’t as easy as it sounds. But once you’ve cracked it, success is surely to follow.

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  2. Robin Dickinson posted the following on November 12, 2010 at 21:32.

    Thank you, Alexia. As you can tell, I’m a huge fan of your two favourite philosophies. It can be so tempting to follow the mob, especially when entering into unfamiliar waters. The comfort of the crowd is reassuring - safe.

    It takes courage to really tune in to your authentic voice and then translate that uniqueness into a valuable ‘property’ worth buying. As you so rightly say, it isn’t as easy as it sounds, and yet it comes so naturally so us because it’s part of who we are.

    So glad we have connected.

    To your business success,


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